TRUKKIN, Plant & Equipment form an Exclusive Logistics Partnership for the Middle East

UAE – Trukkin, a Middle Eastern-based techno-logistics company announced the exclusive shipping partnership with P&E Auctions, a division of Plant & Equipment, to facilitate all onshore movements of heavy equipment and machinery sold via the online auction platform of, co-founded by Zayd Kuba and Saleh Kuba, has established itself as a trusted platform that connects buyers and sellers of heavy machinery, trucks, and equipment, with over 100,000 listings and a wide selection of top brands of new and used equipment. The platform is now expanding into live online auctions to cater the demand from the Middle East region.

“We are excited to partner with Plant & Equipment to be their exclusive shipping partner within the Gulf region, our extensive network of carriers will enable us to provide buyers with the best possible shipping solutions and ensure that their purchases arrive safely and on time,” said Janardan Dalmia, Founder and CEO of Trukkin.

“The Middle East has a substantial pipeline of transportation and road infrastructure projects that align with the government’s objectives to increase urbanization and tourism in the region
which leads to increased demand for heavy equipment. Having a reliable supplier like Trukkin ensures a one-stop seamless experience for our buyers,” said Saleh Kuba, CTO & Co-founder of Plant & Equipment.

This partnership is expected to benefit customers of both companies by providing a one-stop solution for all their heavy machinery and logistics needs.

Trukkin clinches ‘Most innovative truck aggregation solutions provider award’

Trukkin continues to be recognised for changing the dynamics of the logistics ecosystem

Trukkin, the fast growing techno-logistics company headquartered in Dubai, won the Transport and Logistics Middle East’s (TLME) ‘Most Innovative Truck Aggregation Solutions Provider Award’. The unique awards by TLME used a public voting system that garnered thousands of votes from across the region with Trukkin coming out as a clear winner.

Rajesh Nair, Head of Sales and Operations at Trukkin in the region, received the award on behalf of company’s Founder and CEO Janardan Dalmia. On this occasion, Dalmia said, “When we started Trukkin back in 2017, little did we know that the startup will cover so much ground in just a few short years. Trukkin’s strong year on year growth, its ability to enter and capture new markets and bring all transportation stakeholders in one place, are the result of the team’s relentless efforts to change the logistics ecosystem. We are thankful to Transport and Logistics Middle East and the people who voted for Trukkin for leading to this momentous win.”

The award recognises companies that kept cargo moving and turned supply chain related challenges during the pandemic into an opportunity by focusing on innovative, technology-driven solutions to meet the demands of a changing world. Additionally, a simple yet powerful user interface and depth of functionality and data reliability were some of the defining characteristics of the winning innovation.

This is not the first time that Trukkin has won an award. In its short existence, the company has bagged numerous accolades including the Best Brands 2021 UAE Edition and Road Transporter of the Year 2019, among several others.

Since its founding in 2017, Trukkin has used technology to reinvent and rebuild the logistics ecosystem. The company’s seamless, powerful products enable faster delivery, a consistent and reliable system, and a transparent platform for both truckers and shippers. Trukkin’s non-asset-based road network simplifies the entire process by extending flexibility, maximizing shippers’ ability to find a transporter, accelerating delivery, and reducing direct and indirect costs.


How Is Logistics Industry Overcoming Various Challenges

The ongoing pandemic has posed some serious challenges for the logistics industry. Social distancing and the different norms required to fight covid has made face-to-face interactions and the smooth flow of goods and services very difficult in today’s time. The future of the logistics industry depends on the strategies they imply and the steps taken by them to adjust to this uncertainty. Here are few ways how the logistics industry is overcoming these various challenges –

Embracing the airline cargo way

Land transport took a huge hit during the pandemic. There was too much pressure to meet the increased demand for essential food and medical supplies, and truckers even needed a proper permit for this. But then gradually, a lot of airline companies restructured their passenger planes to work as cargo planes. This played a huge role in getting the distribution of goods back on track by getting rid of the interruptions in the supply chain.

Enforcement of contingent strategies

The trade disrupted by COVID-19 has had implications not only on the economy but on the consumers as well. It thus becomes necessary for businesses today to have their plans ready so that they are well prepared for any unforeseen event that lies ahead.

Enforcing the contingent strategies like dual-sourcing for raw materials helps to keep the backups in place of an emergency.

Communication is key

Creating a real-time integrated communication channel is crucial to ensure that all the suppliers, customers, and other stakeholders have all the information about the goods and services as they pass through the supply chain. Also, it’s always a better approach for businesses to look for long-term solutions to enhance their communication instead of settling for temporary hacks. Effective communication is critical for ensuring that goods reach the right place at the right time and all parties involved have the requisite knowledge about this transit.

Automate routine processes to optimize logistics network

To establish an optimum logistics network, it is important to embrace technological advancements. Making use of automation and artificial intelligence for monitoring warehouses and user interactions can certainly go a long in bringing better results for the company. E-freight services are also a new addition in terms of making transit more smooth and efficient.

Collaborative efforts with network-based communication

Companies today are no longer operating in isolation. They are all part of a larger global network, and therefore, any delay in communication may complicate functioning. A timely and secured communication channel is a must to avoid any misunderstandings and unnecessary costs for the businesses. To ensure data protection, one must not blindly start using the widely used platforms for communication and look for more trusted and secured communication networks.

Trukkin raises $7m to boost growth and tech infrastructure

Trukkin, a UAE and Saudi Arabia-based logistics and supply chain start-up, raised 26 million Saudi rials ($7m) to expand its business further and invest in technology.

The initial funding round, or Series A as it is known, was led by Saudi Arabia-based Emkan Capital with the participation from Impact46 Seed Fund, Taya Group and other strategic investors.

“I am very proud of the team and the growth we have achieved over the course of the last year as we expanded into Pakistan and grew revenues despite the difficult environment presented by Covid,” said Janardan Dalmia, founder and chief executive of Trukkin.

“We are excited to close the round with strategic investors … it confirms our vision of creating a world-class regional aggregation platform to enable logistics for the shippers and transporters.”

Launched in 2017, Trukkin offers digital logistics solutions for long-haul trucking by operating on an asset-light model, which means it does not own the trucks it uses. Shippers can log onto the app or online platform to transport goods, before picking a chosen supplier from the bidders.

In 2019, it raised over $3.5m that helped the company expand its services across the GCC. Trukkin has grown three times since the start of the pandemic and entered Pakistan last year. Today, it serves more than 12 countries in the Middle East region.

The company “has exhibited incredibly efficient use of capital and we are very impressed with what they have been able to achieve in such a short time frame”, Ghassan Aloshban, general partner at Emkan Capital, said.

“We look forward to supporting Trukkin, in serving hundreds of corporate clients and individual shippers as they aggressively look for expansion and growth in reach, capability and business volume,” added Mr Aloshban.

Trukkin is also venturing into FinTech to provide solutions for payments, insurance and financial services, the company said. These solutions lay the groundwork for more financial inclusion for the unbanked and increase much needed transparency and efficiency for suppliers, it added.

The company sees enormous growth potential in the logistics industry in the Middle East North Africa and Pakistan region.

“The size of the market is considerable at $50 billion. Currently, local fragmented players dominate the market in the region, and we are working to be an enabler that brings this fragmented market together on an integrated platform,” said Mr Dalmia.

Start-ups in the Mena region secured $1.03bn in funding last year, up 13 per cent compared with 2019, according to data platform Magnitt. E-commerce start-ups, along with FinTech companies, received the bulk of the funding.


Logistics Management During Ramadan

The Holy month of Ramadan creates a wave of interest for different consumer products. Managing logistics in Ramadan can be a huge hurdle – primarily if you’re in a high-demand business. Every year, supply chains over the world struggle to keep up with this bunch (mainly those who are represented to Muslim homelands). Nevertheless, the people who are most pressured are logistics handlers. People living in the Middle East are familiar with this tradition.

The celebration and the vibe of the holy month bring everyone closer. People start to join their friends and families to break their fast together. Moreover, following occasional fasting – which is a must for most Muslims – raises the requirements for some buyer products.

Here’s everything we should know & do, in order:

Inventory Planning

If a company is demanding huge volumes and increased shipping during Ramadan, inventory is forced to grow. On occasions like these, the management and efficiency of Inventory are key to a hassle-free supply chain process during Ramadan. Based on results, inventory can be divided between local and provincial distribution centers to reach consumers quickly. E-commerce businesses are required to provide a plan for an improvement in reverse logistics such as returns.


Sustaining close communication with Customers

Although Ramadan will be for the entire month, the order quantities are forced to increase throughout the last 2 weeks of the month just before Eid. Guarantee that customers get a clear view of the leading time for the orders placed to avoid any issues. Keep consumers updated with their order situation. It is important to know that communication with customers can turn them into returning customers during the year.


Take Shipment Accidents/Delays into Account

It is required to factor in shipment delays when planning things out because there’s always a huge chance of delays. And, during Ramadan, even the most inadequate setback could be destructive for sales and profits. For that reason, a backup plan will be needed.

Moreover, logistics supervision needs to be very effective and resilient. It involves:

  • Sustaining close communication with partners
  • Tracking orders and shipments in real-time
  • Supporting data to obtain insights and applying it to improve your supply chain
  • Using predictive analytics to manage surges and falls in demand

Having a productive and manageable process will help keep up with shipment delays and provide managing sudden request surges resulting from selling initiatives.



Assistance in international shipping

Ramadan tends to be a busy time at the port, and since the port closes earlier than usual during this period, the congestion grows. Therefore, the customers desire to catch the ship as early as possible to have their products delivered on time. In this time, companies use cloud-based technology to map out the fastest route to the port and get your goods at the desired entry point two weeks before the shipping schedule.



Logistics & Transportation ensure that trucks run at full capacity so that goods won’t have to wait too long at the ports and to serve the best-in-class services at a fixed price with no extra costs so that the best value of money is given.


Supply Chain Advancements That 2021 Will Further Witness

With Coronavirus impacting the world economy, all the industries have undergone drastic changes. Logistics is among them where noticeable changes have been witnessed for the supply chain management. People are turning towards online shopping that has created immense pressure on the supply chain to meet demands within the time frame.

Trukkin is a company that works hard in keeping up with increased demand with innovative strategies. 2021 has introduced some exceptional supply chain trends that are hard to miss out on.

Blockchain Is Creating A Wave In Supply Chain Management

In the logistics industry, data is of crucial importance, which helps with optimization and making the whole process efficient. For any business, being customer-centric can help in the long run where logistics plays a great role. While many think it is all about several steps until the product reaches the consumer, blockchain helps by eliminating the unnecessary intermediate steps.

From suppliers, transportation and consumers, everyone can be on the same platform interlinked to make the whole process a lot easier. It offers great security and eliminates piracy, damage, and less disruption during customer service.

Agility Transforming The Way Supply Chain Functions

The logistics industry is a versatile one and needs to be flexible in order to accommodate change within the shortest time possible. Before, logistics was manual and believed in a more traditional approach which was familiar. But with 2021, technology has brought forward a diverse modification to eliminate disruption.

Agile supply chain ensures that the working individuals behind it understand and can predict any risk that might arise. It helps in resolving issues related to:

  • Production
  • Packaging
  • Supply
  • Delivery

Sustainability To Cater To The Modern Customers- Green Logistics

Even a few years ago, sustainability and logistics were never used side by side. Many companies like Trukkin are now moving towards a new trend in the supply chain- green logistics. Green logistics is not just good for the earth but helps with brand goodwill too. It is lucrative and meets the demand of the conscious customer.

For example, even a few years ago, during shipping, bulky packages were being used that increased cost and harmed the environment. After introducing sustainability in this industry, minimal packaging is done to save costs and minimize carbon footprint.

These are just the basic trends that logistics companies will incorporate while many already have. Trukkin is a reliable company that believes in offering premium services and saving the planet. We believe in a customer-centric approach, and our services are dynamic and customized, keeping in mind client requirements.


Food Businesses Are Embracing Rental Trucks from Trukkin

Food businesses are not just localized anymore, but brands and even local names are reaching far and wide with Trukkin rental trucks. The food industry can flourish only when they have efficient supply chain management and logistics.

The food industry deals with perishable items, therefore offering superior quality within minimum time is the aim. Trukkin rental trucks help in achieving that, ensuring timely delivery is done successfully. And, how embracing rental trucks can benefit your food business? Here are some ideas.

You Can Preserve Food Quality In A Much Better Way

The quality of your product or food does not only depend on the manufacturer but also on the supply chain. Logistics and the supply chain play an unavoidable role, whereas storing items at controlled temperatures helps protect their freshness. Rental trucks help in delivering items sooner to avoid deterioration or spoiling.

Reduction In The Cost Of Transportation For Short Distances

Trukkin makes sure that along with quality achievement, the cost is given a lot of consideration too. Covering short distances with rental trucks, you would be avoiding unnecessary transportation costs, and CO2 emission could be controlled too. The supply chain for your food business becomes a lot more sustainable in the long term.

Climate Control For Perishable Items

Food items, both raw and processed, are perishable items and therefore require optimum temperature.

  • Raw materials transportation with rental trucks ensures you are getting a controlled temperature facility so that you can avoid perishability.
  • Manufactured food items are also given optimum temperature to maintain quality.

Reducing Risk During Product Transportation

With rental truck logistics, the chances of risk or damage during packaging or transportation is minimized drastically. Minimizing individual contacts involved, you would be making the product a lot safer as well as secure.

Food items like vegetables or meat can go bad when kept unattended. Processed food too cannot be consumed after the expiration date. With rental trucks, Trukkin ensures products reach consumers on time to prevent any deterioration and also loss of money.

Avoiding Contamination With Risk Management

Risk management strategies can help a great deal in avoiding contamination and be prepared to solve such situations. Foods are like a magnet to decomposing organisms and can easily get contaminated if each step from the manufacture, production, inventory, transportation is not looked after. Offering consumers high standards is the only goal and, with rental trucks, you get superior hygiene as well as cleanliness.

For logistics needs and consultation, Trukkin is a name many reputable brands and businesses believe in. Our skilled team forms our backbone, offering highly applauded transportation services that are competent and affordable.


Precautions that drivers should take during Ramadan

The holy month of Ramadan requires the followers to give up food and water during the day. This can be a challenging situation for the drivers, especially when Ramadan falls during the summer days. The high heat and temperature can quickly bring down the blood sugar level and result in some adverse consequences. However, this festival’s enthusiasm is such that the followers do not give up on fasting despite such challenging situations.

Studies have shown that fasting affects cognitive functioning. This also has a direct effect on the ability to drive.

A lot of accidents tend to happen during Ramadan and people become more vulnerable in order to get home quickly so they don’t be late for their Iftar.

Every Ramadan, the drivers are updated with the precautions that they should be taking, and some of them are discussed in this article. Recognize the early fatigue signs.

Drivers are requested to halt their activities as soon as they show any of such signs. Some of the early fatigue signs are given below:

  • Yawning
  • Slow response to a situation
  • Heavy eyes
  • Oversteering
  • Boredom
  • Drowsiness
  • Dehydration

Incorporate safe driving methods

Safe or defensive driving will help minimize the risk on the highways and ensure that the estimated distance is covered smoothly. Drivers should always maintain a safe distance from other vehicles and avoid overtaking unless unnecessary. It is crucial to keep the mind at peace when driving during Ramadan to conserve energy.

Get a lot of rest

Fasting during Ramadan devoid the body of any extra calories, which can cause low energy and dizziness. Therefore, it is crucial to get plenty of rest when you get to conserve some energy.  A low calorie can cause low energy, and coupled with lack of sleep, it can cause dizziness, lack of concentration, dizziness, and unsteady focus. This could be dangerous for the drivers and can cause serious accidents.

Take care of the visibility

It is crucial to have a complete look over the road to avoid unwarranted collisions and maintain complete vehicle stability. It is important that drivers keep the windshield crystal clear to see clearly and can be seen. Since fasting hampers the focus on the road, having a crystal clear windshield helps.

Additionally, other crucial accessories must also be in proper working condition. Drivers are regularly requested to run a routine check on the headlamps, tail lamps, and side indicators before hitting the road. Following all the safety precautions is essential when driving long distances.

Pull-over if you’re feeling drowsy

Never hesitate to pull over if all of a sudden you feel tired. It’s for the best to take a few minutes to rest before going on the road again.

Be aware of other people’s limitations

Even if you’re not fasting. Keep in mind that some people are. Watch out for any sudden movements by drivers/pedestrians. Bear in mind that fasting can be hard sometimes, so try to be extra patient and caring during that time.


Trukkin Suggests These Handy Ways to Reduce Supply Chain Risks

Eradication of supply chain risk goes a long way in improving productivity and overall operation. Being proactive about risk management is better than any reactive action. The supply chain consists of several steps, and disruption in one could hamper the whole process. It is crucial to maintain quality products and make the supply chain customer-centric for better output, and Trukkin focuses on that.

The supply chain disturbance can happen due to several reasons and can threaten the financial stability of your company and workforce too. Supply chain risk management is what will help you in keeping your business revenue and clients consistent. Here are some handy ways on how you can make that possible.

Try Expanding Your Supplier Base

The supply chain, when concentrated on just one base or supplier, can create quite a lot of hassle. A problem in their operation can disrupt your business function. By diversifying your supplier contact, you would be distributing the risks, and the impact of risk will be highly diminished.

You can reduce localized risks by linking with multiple location-based suppliers. Choose one who is an expert on a particular field- offering high-quality service. Your supply chain can only work efficiently when your logistics is excellent along with superior quality products.

Plan Your Supply Chain For an Integrated Hassle-Free Operation

Analyzing the key links of your supply chain is important to take action accordingly. Trukkin is an organization that works by analyzing risks to handle them better if they occur. Consider scenarios where a risk has the potential to make a huge impact and disrupt the whole chain of events.

Train your employees and make them understand how to take steps depending on multiple scenarios. Practicing and preparing is the key to ensure your supply chain is minimally interrupted when any risk strikes.

Opt For Supply Chain Visibility In Each Step

Your supply chain includes multiple steps and, each step has its own unique risks. Anything wrong in one step, and you might find it much later down the production line, causing you a lot of hassle. Technology has enhanced the way supply chain supervision is done.

IoT and Blockchain help you by providing end-to-end visibility so that it does not affect your product quality. With this kind of visibility, you will accurately know what is happening at each step of your supply chain.

Trukkin advises on reviewing supply chain risk periodically to be aware of any issue that might arise later. Your risk management strategy will be effective only when it is relevant to what the issue is. Trukkin is considered a leading name in the logistics market, working with small and big companies offering services customized to your needs to minimize damage and optimize trade.


What Will Supply Chain Look Like In Pakistan in 5 Years

Pakistan is becoming another hub for leading logistics and supply chain procedures. The logistics industry in Pakistan is steadily growing and has more potential in today’s time than ever before. Pakistan has been garnering the attention of various multinational companies for logistics. With the introduction of advanced technologies, appropriate systems, and so on, Pakistan has a bright future in the logistics sector. In this article, we will view how Pakistan’s logistics industry will probably be like in the coming five years. Let’s get started.

Emerging needs for the supply chain

As mentioned earlier, Pakistan’s logistic industry is still very young, but one with great potential. With many multinational companies recognizing that possibility, an opportunity for Pakistan’s logistic sector to grow is a given.

A constant need for supply chain management is rising rapidly, which, if adequately shaped, will stand firm in the coming future. Its need is something that cannot be avoided. Thus, over time, more and more companies will notice the importance of the supply chain and logistics factors and adapt to the model. That being said, in the coming years, Pakistan’s logistics industry is bound to grow in leaps and bounds.

Paving the way with agro-industry

Another aspect that will guarantee the growth of the logistics industry in Pakistan is its agro-industry. Pakistan is a country that depends primarily on agriculture. It is also a given that the agricultural sector relies heavily on the logistics industry. With modern technologies being introduced in the logistics industry, its demand will increase in the farming industry. This will perhaps be a parallel advancement— as the logistics industry will grow, its demand in the agro-industry will grow alongside, thus growing both the industry simultaneously.

Focus on export

The scenario of export in Pakistan is not strong. This is the reason why the government is focusing a lot on that section. However, to make export stronger, a good part of it would need to depend on the logistics and supply chain industry. This creates an excellent opportunity for the logistics industry. Companies that recognize this opportunity will be able to pave a good path for the logistics industry, thus setting deep roots for it in the coming years.

Trukkin is a logistics company operating mainly in the Middle East and Pakistan. They offer one of the most reliable and efficient logistics solutions, according to their customer’s needs. Also, they are implemented with the latest technology and a team of experienced staff. Therefore, for any logistic requirement, feel free to get in touch with Trukkin.